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According to Quinn (1980) "strategy is the pattern or plan that integrates an organisation’s major goals, policies and action sequences into a cohesive whole. A well formulated strategy helps to marshal and allocate an organisation’s resources into a unique and viable posture based on its relative internal competences and shortcomings, anticipated changes in the environment, and contingent moves by intelligent opponents."
Strategic Management has many different perspectives. Some of the work related to Strategic Management can be found at the following links.
Northern Rock Strategy from different Strategic Management Perspectives
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